I have posted this in other blogs, just how important it is to have your website up to date, modern and informative. What does your website look like? Does it look like you have a professional business, or is it something you posted in 1999 and never looked back at it? Your website is your BEST marketing tool. Anyone who wants to find you will go on the internet and search for you. If they need your address or phone number, they will go to your website to get the information. What they see, is totally up to you.
What Does Your Website Look Like?
Have you set up any web analytics? Do you know who goes to your website and what they do when they are there? What pages do they click on? This can help you understand what people are interested in. You can also find the demographic of who comes to your website and what they read when they are there. It’s free an easy to set up. Go to Google Analytics to set it up.
Will They Visit Your Practice?
In a recent survey of 1,800 consumers, 42% said they’re “very unlikely” to purchase or visit a business with an ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your practice website fails to make a critical good first impression, it could lose potential patients even though you have great Doctors in your practice.. You can avoid that by improving these elements on your website.
A variety of professional photos
From pictures of your products to team photos, high-quality images are arguably the most important thing on your website. Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.
Aside from subpar images, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure it’s easy to navigate your site and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, it’s game over.
The last thing you want to do is to confuse your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information such as dimensions or technical requirements, make sure the description is easy to find but not obtrusive.
Promises to site visitors
Any website that ships products should make its returns policy as visible as possible. This establishes trust early. Explicitly stating terms of return is also important because some online shoppers make purchase decisions based solely on the clarity of a return policy.
Even if you don’t run an eCommerce site, you also need to prominently display privacy commitments, such as those mandated by the European Union’s General Data Protection Regulation (GDPR).
Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, its culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.
Not everyone is a web design expert, but in today’s gig economy, one is never too far away from such a career. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.
With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website.
For more information on building a modern website, call us today!