I often talk about SEO (Search Engine Optimization) and how important it is to marketing your practice. Sometimes a website is built, then it just sits there. You have to remember that you have do something to let people find your website. The won’t find it without SEO. A great way to help with SEO is to create video content for your website.
According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and attract more customers.
Ask Me Anything (Ama)
You may be getting a lot of conceptual questions about innovative ways your physicians practice medicine, and what the latest trends are, and so forth. One of the best ways to address these questions is to record or stream a live personal and unscripted AMA segment.
To get good engagement, make sure to keep questions and answers moving in a relevant and interesting direction. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or new technology for treating patients will be a lot more beneficial for your target audiences.
Business Introduction or Behind-the-scenes
If your practice wants to build an online presence, one of the best things you can do is to showcase your practice. Create content that introduces your staff or provides information about your speciality.
For instance, you can take your viewers on an office tour, show them how you streamline seeing patients, or broadcast your practices physician credentials. Patients can view it later.
Try Live Announcements
You can hold live broadcasts on social media to update your patients about an upcoming procedure that is state of the art.. A live broadcast is a more interesting and personal way to make announcements compared to press releases and status updates.
Text-based announcements and pre-recorded videos can limit how you address the “fine print” questions from patients. You can use live broadcasts as a chance to hold press briefings and address questions after your official announcement.
Facebook is one of the most popular live streaming platforms today, but there are a handful of different services you can use for broadcasting live videos. Aside from Facebook, there are a handful of different services to use for live video broadcasting. Deciding which one is the best for you can depend on a lot of different variables, such as the length of your content and the demographics of your target audience. And remember…no patient information should be in the video!
News and Trending Topics
Current and live event broadcasts are great not only because they’re fresh, but also because they give your audience something to share.
Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, you can stream something while engaging your viewers by hosting a Q and A in real time. You can also offer a special discount to anyone who tunes in to a live broadcast. With these features, you can easily attract a wide audience and get them to consider your practice.
How-tos
Whether you have a soon-to-be-released skin product or a simple rehash of an existing one, there’s no better way to introduce it to your customers than by using how-to videos.
Not only do these show existing clients the best way to utilize your service or operate your product, but it also allows potential patients to see both your practice and your staff’s service philosophy in action. Regularly monitoring these videos can be invaluable as you continue to get questions about your products or services over time. You can also use these how-to videos as another way to build a video reference library for your staff and new employees.
Webinars
Webinars are online events that are attended by a virtual audience. They allow for online participation, thanks to real-time audio and video feeds.
A series of images and videos can be broadcast and run in sync with the rest of your presentation. You can also make use of the screen sharing functionality to show your viewers an application or a website. Webinars also offer various interactive opportunities such as live chat, polls, surveys, and tests.
Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.
Published with permission from TechAdvisory.org. Source.
